BHP BIlliton PACE brochure


To describe BHP Billiton Iron Ore's Products and Capacity Expansion (PACE) project in Port Hedland, putting the project in a historical context, while retaining a forward-looking look and feel.

Creative solution

The use of a water motif combined with strong use of white space reflects the intense light of the north-west of Western Australia, as well as the clear, bright water of the Indian Ocean. The cover folds out to show a timeline of Port Hedland's history.

The typographical approach is modern but with a simple and classical treatment, and the layout is designed to give maximum force to the photography.


BHPBIO PACE brochure cover

BHBIO PACE brochure timeline -- inside front cover